The Go-To PR Pros Blog

Five Lessons from Successful Entrepreneurs on Thriving in a Recession

Written by Heidi Smith Tuesday, 13 September 2011 12:22

altIn the past 18 months, I have spoken with scores of entrepreneurs whose businesses are growing, despite the recession. Want to know what they have in common?

Read more: Five Lessons from Successful Entrepreneurs on Thriving in a Recession

 

In PR, Spin is a Four-Letter Word

Written by Heidi Smith Tuesday, 16 August 2011 14:05

altAs a novice tennis player, “spin” is a desirable skill I’m trying to master. As a public relations professional, it’s a four-letter word that makes me sigh, roll my eyes, and count to 10 to prevent a rant.

From business executives to TV shows like “West Wing,” the suggestion to “spin” a crisis or negative story is prevalent and harmful. Whoever coined the job title “spin-meister” should be flogged with a wet copy of the Sunday New York Times.

Read more: In PR, Spin is a Four-Letter Word

 

Six Valid Reasons for Seeking Publicity -- Stroking Your Ego is NOT One of Them

Written by Heidi Smith Tuesday, 12 July 2011 14:58

altMost business owners are eager for positive publicity, but their reasons for trying to garner media coverage are murky at best.

“No one knows we’re here” is not a valid reason to tell your story. If that’s your reason, just admit that it’s about stroking your own ego. Publicity is like any other business investment that is part of your public relations strategy: it should be based on rational factors and objectives related to the bottom line. Here are six valid reasons for seeking publicity:

Read more: Six Valid Reasons for Seeking Publicity -- Stroking Your Ego is NOT One of Them

 

Mobile Marches On. Are You Falling Behind?

Written by Heidi Smith Tuesday, 05 July 2011 11:20

altOne in five emails is read on a mobile device. Mobile devices make up 8.2 percent of all Web browsing. If you still aren’t thinking mobile for public relations, advertising, email campaigns or Websites, think again.

Read more: Mobile Marches On. Are You Falling Behind?

 

What Journalists Don’t Know About Turning PR Pro

Written by Heidi Smith Tuesday, 07 June 2011 12:58

altEvery few weeks another journalist calls or emails me asking for advice on making the leap from news to public relations. I’m glad they ask, because most don’t have a clue.

It’s a sign of the times and shrinking newsroom staffs. Business desks have been particularly decimated since real estate companies and related advertisers slashed their ad budgets. Reporters, and even editors, can feel the breeze from the swinging axe.

I’m a reformed journalist, myself. Having successfully made the transition from news to PR, I can offer a few points to consider before you dive into a PR career.

Read more: What Journalists Don’t Know About Turning PR Pro

 

Wake Up! There’s a New World Order for Delivering News

Written by Heidi Smith Tuesday, 31 May 2011 14:28

altFor any PR pros who have been napping: Wakey, wakey! There’s a new world order for delivering client news.

The catalyst for change is, of course, social networks that allow anyone who has heard your news to Tweet, Facebook, blog and otherwise blab before traditional media have even adjourned their morning editorial meetings. The procedure for timing distribution of your client’s news release and related social posts deserves another look and probably an overhaul.

Read more: Wake Up! There’s a New World Order for Delivering News

 

More Than a Head Shot: Five Keys to Compelling CEO Portraits

Written by Heidi Smith Friday, 13 May 2011 00:00

altKim Kulish is one of America’s premier CEO portrait photographers. An award-winning photojournalist, Kulish has become a sought after portrait artist for major news outlets like Forbes, Fortune and BusinessWeek. Kulish, who lives in the San Francisco Bay area, has photographed popes and presidents, CEOs and celebrities. The photojournalist and artist in Kulish compel him to do much more than set up some lights and snap a photo.

Read more: More Than a Head Shot: Five Keys to Compelling CEO Portraits

 

Sleek PR Attracts Celebrity Endorsement

Written by Heidi Smith Tuesday, 29 March 2011 13:16

SA7What happens when a celebrity buys in to a small business? How does global demand for the company’s product strike you?

The celebrity factor, though, is icing on the PR cake for Florida-based Sleek Audio, which makes high fidelity in-ear earphones. The company’s high-end audio gadgets have won accolades from Popular Science, as well as a feature in WIRED magazine. The company’s business story – bringing manufacturing back from China – won coverage from USA Today and FOX Business.

Read more: Sleek PR Attracts Celebrity Endorsement

 

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