Heidi Smith Communications Launches gotoPRpros.com Web Site

Veteran PR pro offers strategic communications and public relations services in Southwest Florida Sarasota-Bradenton, Fla. (January 12, 2010) Heidi Smith Communications Inc., a strategic communications firm providing executive-level consulting and public relations services in Sarasota-Bradenton and Southwest Florida, has launched a new web site: www.gotoPRpros.com.

“I’m excited about the gotoPRpros.com site because it is a true reflection of our brand,” said Heidi Smith, APR, CPRC, owner and president of Heidi Smith Communications. “The site is sophisticated, straight-forward, and it resulted from a collaboration of seasoned professionals who were hand-picked for the project.”

Smith’s firm, which celebrated its tenth anniversary in 2009, specializes in strategic communications planning and public relations services. For clients whose objectives require additional expertise, Smith selects professionals whose talents and experience best match the client’s needs. Smith also provides executive-level public relations counsel to creative and marketing agencies whose clients require a senior level of public relations expertise.

For her company’s new web site, Smith’s collaborative team included Deborah J. Bell of Graphic Arts Studio in Bradenton, who integrated the firm’s new tag line “the go-to PR pros™” with the original logo, also designed by
Bell. The tag line and the design concept for the web site grew out of Smith’s collaboration with CAP Brand Marketing in Sarasota, a creative marketing agency. To build and host the site, Smith turned to Blue Strategy + Creative Intl of Sarasota, which specializes in digital marketing.

“I’m fortunate to be able to do what I love – focus in my areas of expertise and assemble customized teams of seasoned professionals to serve corporations, agencies and community capacity builders,” Smith said. “When clients deal with my company, they know that senior level practitioners will be working on their behalf.”

Smith has worked in the public relations profession in Southwest Florida for 20 years. Previously, she was a business journalist in the Tampa Bay market. She holds the professional designation of “Accredited in Public Relations” and the senior level designation of “Certified Public Relations Counselor.” She is a graduate of the University of Florida.

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Heidi Smith, APR, CPRC
T 941.504.2803
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Our brand gained wide national exposure through a targeted editorial placement campaign designed and implemented by Heidi Smith Communications. The project and the results fit beautifully into our overall marketing strategy
H.R., Public
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